The pandemic is behind us, but employers continue to navigate the complex issues in an ever-changing business environment, especially in managing the needs of their workforce.
Zooming with Gen Z
Studies from renowned organizations like Deloitte, Harvard Business School, LinkedIn, and others, continue to report that benefits rank high as the top reason Gen Z workers join, leave or stay with a company.
Businesses are scrambling to meet these new hires’ needs to attract and keep them. Gen Z entered the workforce with a different mindset. They are setting their demands high and prioritizing their well-being.
Gen Z workers specifically want mental healthcare. Gen Z’s perspective diverges from previous generations. Check out this quote from Robin CEO Micah Remley.
“If we’d talk to Boomers or Gen Xers concerning mental health benefits, they would say that’s my business and not my employer’s business — whereas Gen Z wants assistance with mental health from their employers.”
Even though they are social media natives, most Gen Zers want to see their doctors face-to-face. 62% of surveyed Gen Z respondents say they want to communicate with their primary care provider in person. 50% say convenient location is the number one reason for selecting a primary care provider, compared to 29% who prioritize telehealth capabilities. Only 33% of those surveyed say they use an app for their health care needs.
Gen Z sees health as a continuously important investment. They want to take time to build an authentic connection with their health care provider, and a yearly passive checkup is not satisfactory for them.
Gen Zers are joining the workforce at the highest rate. Roughly 65 million Americans are Gen Zers (born between 1997 and 2012), and they will make up about 30% of the workforce, with a collective income predicted to reach $33 trillion by 2030. They are an influential generation and will significantly impact health care.
Researchers of Gen Z say employers and health care providers can learn from the habits of this demographic.
Whether it’s Gen Z’s prioritization of mental health or their holistic approach to health, employers should take note. This influential generation will significantly impact healthcare, and we should start learning from their habits and behaviors.
Zen with Gen Z
PT Business Solutions can keep you up-to-date with the latest benefits trends, and competitor offerings. Contact us to customize your health benefits now.
